Class Discussion Week 12 Essay Example | Topics and Well Written Essays - 250 words

Class Discussion Week 12 - Essay Example Chelsea Football Club has faced a public relations crisis after it emerged that a group of its fans were involved in a racial row after being filmed singing racist songs and refusing to allow a black man to board a carriage on the Paris Metro. The club did the right thing of countering the racist slurs by using its Public Relations team to issue statements disowning the behavior, and inviting the man who was racially discriminated to Stamford Bridge. Chelsea Football Club would have done better in handling the situation by requesting or advising the involved fans to issue a public apology (Rowitz, 2014). Chief Executive Officer, Public Relations team, legal advisor, a member of the public and a board member should be in the crisis management team within an organization. The human resources executive’s role is utilizing his/her knowledge and abilities to ensure the team delivers through staffing, performance management and strategic decision-making. A clear, appropriate and comprehensive communication strategy by someone from the public relations department should be developed for different stakeholders (Klann, 2003). Responsible communication content and approval lifts the image of the organization. Klann, G. (2003).  Crisis leadership: Using military lessons, organizational experiences, and the power of influence to lessen the impact of chaos on the people you lead. Greensboro, NC: Center for Creative