Business plan for a fitness centre Fitness One Coursework

Business plan for a fitness centre fitness One - Coursework ExampleThe business allow be financed with ? 100,000 by a sole proprietor and ? 200,000 finished a business loan from a bank. Sales are estimated to reach about ? 52,000 average for the origin and second year. A positive cash flow is projected at the end of the first year. 2. spew Of Products To Be Offered Fitness One shall offer club membership for access to various fitness and health programs, to include a. Swimming b. Tennis c. Fitness Center with cardio vascular and weight training equipment d. Court Sports e. rub down f. Physical therapy 3. Geographical Location I have chosen the Covent Garden area due to its law of proximity to my hometown in Canterbury. London would be my home base as this offers better market reach. Covent Garden in London is popular for its shops, street performers, bars, restaurants, theatres and the Royal Opera House. It is an Italian style piazza holding restaurants, bars and fashionabl e boutiques and is known for being the capitals premier entertainment and leisure destination. (Covent Garden Life.Com. 2007). Marlowe colonnade in Canterbury and Westgate Shopping Centre at Oxford are both popular destinations for both local residents and tourists. They are also the best places to put up Fitness One branches as they are situated along busy districts where the hustle and bustle happens. 4. Anticipated Customers, Target Market and their Distribution Fitness One will focus onthe young urban professionals as its primary customer base. The programs will be designed to address the health and fitness needs of this level market. 5. Statement Of Viability/ Keys to Success Fitness One shall assert on the following Internal and External Factors as its Keys to Success a. Market Knowledge b. Service tone - c. Targeted market Campaigns Fitness One will prepare and implement promotional campaigns that will create resound in the market. It will utilize its net profit Marke ting Channel to ensure that it would be positioned in the castigate market. d. Right Marketing Mix Fitness Ones aims to penetrate the target market via Internet Marketing. Its primary location in London assures the company of a solid footing, as this placed is recognize to be Europes Best City for Business by the European Cities Monitor 2004. (Visit London. 2007) e. A systematic cash flow Membership costs shall be determined basing on the services offered and the target number of members per month. 6. Staff & Skills Requirements In Early Stages (If Needed) The minimum required skills and experience for the start up cluster are as follows Staff Assistant At least(prenominal) two years experience doing administrative job. Must be skilled in basic accounting and bookkeeping. She is responsible in consolidating information and gross revenue reports from the store and shall provide administrative support as well. Purchasing Staff At least trey years doing buying work for a retai l company. Must be knowledgably in the processes in purchasing and as experience in supplier handling and relations. Store Supervisor At least five dollar bill years experience in store operations, two years as supervisor, with experience in Marketing and a graduate of any Business course Sales Staff At least sestet months experience in sales in any kind of store industry Cashier At least one year experience in store cashiering Inventory Staff At least one year experience in Inventory Management 7. Explanation Of Basis For Planned